Substantiation of the perspectivity of improving of the population informing about the criteria of the correct choice of modern multivitamin drugs

The aim. Determination of the need to raise awareness population about multivitamins and criteria for their rational choice.
 Materials research methods. To achieve goal study, it was necessary develop a questionnaire visitors pharmacies carry out an anonymous survey them. All adult pharmacy were attracted survey.
 developed consisted 3 parts contained 32 questions processed in course our own research.
 Research results. Among we surveyed, majority between ages 35–55, approximately equally divided men women who mainly lived Kiev region (87 %), not students did have educational levels bachelor or master, had no relation health care education.
 Summarizing information obtained processing questionnaires with answers pharmacies, can be noted that surveyed group respondents there is certain interest indifference discussed aspects, but quite often lack knowledge this regard.
 Conclusions. In analyzing results survey, level regarding general pharmacology multivitamin drugs correct choice determined. From data obtained, concluded on many issues showed insufficient knowledge, which justifies additional multivitamins, indicates better should done participation specialist pharmaceutical education physician.
 Mostly lacks listed second part questionnaire, namely, biological pharmacological properties vitamins.
 It found from Internet other media, including advertising, has significant impact decision